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My name is Jose — welcome to The New Gazette, a newsletter about all things digital. Each week, I write a case study about a brand or person that is impactful and is doing an amazing job in the digital space. New post every Friday.
This week as I was researching and figuring out what to write, different topics have been on my mind, one that stuck with me was storytelling, how a simple word can help a brand, company or even a person achieve their goals.
From the beginning of any company or project, there’s always a reason why someone started it, maybe to have more power, maybe to become fitter or maybe to get a job and money for their future, maybe to feel more confident, but as no matter what they’re doing what truly matters is the why.
The ‘why’ is what helps leverage anything, which helps create a connection with your friends, customers, and any person on the internet. Being open about why you decided to start can help you not just to achieve a specific metric but to create a movement and inspiration for somebody else.
As storytelling is good for inspiring you to achieve what you want, is also helpful for brands and companies to grow their audience.
Photo by Klim Sergeev on Unsplash
Many brands are experts on these, creating a back story for their ads, helping them become viral just like that, an example is Nike focused on telling the story of making athletes everywhere, Apple creating tools and devices to help you do an amazing job, Disney telling you about magical adventures, Tesla focused on the fight against climate change and many more.
As you can recall from these examples is that the companies are really big, they’ve been doing it for years and refining it to be more perfect along the way.
To small businesses, the only thing left to do is take this as a reference and create a back story to engage customers in the evolution of the brand. making the clients more involved in the evolution of the company, been a supporter from the beginning to create and help the brand achieve what they always wanted.
if you think of other brands that you believe excel in storytelling tell me by reaching me on my twitter @JoseeRuano or here in the comments.
Jose E. Ruano